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Monday 14 September 2015

FACEBOOK: MOBILE USERS INCREASE IN AFRICA

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Facebook recently released its second quarter figures of its active users in Kenya, South Africa and Nigeria.
The report shows that 2.2 million Kenyans use Facebook daily and 4.5 million each month, 7.3 million daily active users and 12 million monthly active users in South Africa and 7.1 million daily active users and 15 million monthly users in Nigeria.
The report also indicated that 95 percent of Facebook users in Kenya are active on Facebook mobile while that of Nigeria and South Africa is at a 100 percent.
Facebook had previously announced that its active user population in Africa had grown by 20% to 120 million in June 2015 from 100 million in September 2014. The company also indicated that more than 80% of its users in Africa access Facebook from their mobile phones.
In it’s bid to capture the region’s growth potentials and help businesses connect with people, grow locally and regionally, Facebook recently opened it’s office in Johannesburg ,South Africa. Facebook stated that it’s team in Africa is focusing primarily on Kenya(East Africa), Nigeria(West Africa)